Price Everything Based on "Duration of Utility"- MY NEW ECON THEORY

I've been thinking more and more about my brilliant proposal: "Universal Value and 'Years of Sustenance' System". If you haven't read it yet please at least skim it before you continue reading this post. http://corpania.blogspot.com/2010/05/universal-value-price-dollar-to-years.html When you buy a product you expect it to give you some utility. An apple is supposed to be edible (sate your hunger and give you calories/vitamins). If it falls short of that expected utility (e.g. because it's poisoned) you have the right of redress in the courts (using some sort of fraud statute - again I ain't a lawyer). When you buy a TV you expect it to work with your DVR & gaming system and function for some period of time. The very concept of a warranty is a direct endorsement of this paradigm. With that as the foundation, explore this philosophical leap with me... Instead of buying products for what they are and their implied duration of utility, everything (and I do mean virtually everything) should be priced in terms of "DURATION OF UTILITY". For reference: Most supermarket shelves helpfully note the price-per-ounce/use so you can better compare prices. The bigger container of cereal may not necessarily have the best price value. Perhaps, that day, buying two 9-ounce boxes is cheaper than buying one 18-ounce box. Similarly, the "ultra-concentrated detergent" that has enough cleaning power for 20 loads in its tiny 20-ounce container needs to differentiate itself from the competitor in a conspicuously larger 30-ounce container that is substantially more watered-down and thus only can clean 10 loads. In a somewhat related example, most cable systems rent you their cable box on a monthly basis rather than make you pay up-front to own the box outright. These companies recognize that the up-front cost & size of the container is virtually moot compared to the amount/duration of utility it's offering the consumer. All I'm advocating is to advance the entire economic system to its next step in a logical and beneficial evolution. All (almost literally "all") products should be required to offer warranties and price them accordingly. For example: Samonite Luggage - instead of selling a $200 piece of luggage it could keep its existing 10-year warranty and consistently price at $20 per year and still demand to sell in 10-year bundles. Consumers would ultimately see the "bottom line price" just before they decide on their transaction but they'd first be presented with the "cost per year". This new paradigm would enable better long-term decision-making. DEVIL'S ADVOCATE: Yes, I concede that this adds a potentially undesirable level of complexity to the buying process. RESPONSE TO THE DEVIL'S ADVOCATE: Sure but that's a good thing. Life is WAY more complicated than it was just 50 years ago and the "complexification" is only accelerating. It's time we all kept up. We need to propel critical thinking and root-out the malefactors. Again, you need to know about how I think of currency value to get my argument... http://corpania.blogspot.com/2010/05/universal-value-price-dollar-to-years.html I'm eager for your feedback but please don't type anything until you've read and really understand what I'm trying to convey. Thanks and good karma to you.